FACEBOOK ADS PROBLEM #4
Facebook Audience Targeting Is Too Broad
And Suck When Split Testing
Facebook audience targeting is overly generalized, which means that you’re targeting the
exact same people your competitors are targeting, which raises the costs for everyone.
And since your targeting isn’t precise, you’re spending too much money and not driving
the results that you should be getting.
Here is how most advertisers search for an audience: John owns a golf apparel company and
wants to find avid golfers across the United States. He starts by typing golf in the search bar.
He sees only 25 grossly generalized interests that everyone targets, resulting in inflated
bidding prices = higher costs.
THE UPRIVE SOLUTIoN ~ Audience research
Uprive Audience Research Uncovers
Deep Untapped Interests
We developed an interest search algorithm that will get you hundreds of targeting interests,
directly from the Facebook API. This allows you to find those rarely used untapped targeting interests, which
results in a much lower cost to reach.
Best of all, our platform can show you the actual size of each audience based on YOUR filters (such as
country, age, gender…). This way, you never end up with an interest that is too small for your audience.
Using our approach, you can find low competition interests, resulting in a much lower price to reach
and a better result for your campaign. Giving you a bigger bang for your buck.
Ads manager research ~25 interests
audience research ~213 interests