Campaign budget structure’s
suck when split testing
Let’s say you have three unique ads and five unique audiences you want to split test for your campaign. The conventional way to split test this is to create a campaign in the following way:
upRive Campaigns make it easy and cost-efficient to split test.
upRive sets your ads up differently. Instead of creating different ads for each audience we use the same ads across all audiences. So instead of creating 15 ads in the example we just shared, with upRive it will only use the 3 main ads, which in turn will drastically improve the efficiency of every dollar spent. This allows you to combine social proof while eliminating wasted time and money!