Facebook audience targeting is too broad and suck when split testing
Facebook’s audience targeting is overly generalized, which means that you’re targeting the exact same people your competitors are already targeting, which in turn raises the costs for everyone. And since your targeting isn’t precise, you’re spending too much money and not driving the results that you should be getting.
Here is how most advertisers search for an audience: John owns a golf apparel company and wants to find avid golfers across the United States. He starts by typing golf in the search bar and finds only 25 grossly generalized interests that everyone targets, resulting in bloated bidding prices = higher costs.
upRive audience research uncovers deep untapped interests
We developed an interest search algorithm that based on a keyword will get you as many interests as possible, directly from the Facebook marketing API. This allows you to find those rarely used untapped interests, which result in a much lower cost to reach. Best of all, our platform can show you the size of each audience based on YOUR filters (such as country, age, gender…). This way you never end up with an interest that is too small for your audience.