Issue 4

Facebook audience targeting is too broad and suck when split testing

Facebook’s audience targeting is overly generalized, which means that you’re targeting the exact same people your competitors are already targeting, which in turn raises the costs for everyone. And since your targeting isn’t precise, you’re spending too much money and not driving the results that you should be getting.

Here is how most advertisers search for an audience: John owns a golf apparel company and wants to find avid golfers across the United States. He starts by typing golf in the search bar and finds only 25 grossly generalized interests that everyone targets, resulting in bloated bidding prices = higher costs.

The Solution

upRive audience research uncovers deep untapped interests

We developed an interest search algorithm that based on a keyword will get you as many interests as possible, directly from the Facebook marketing API. This allows you to find those rarely used untapped interests, which result in a much lower cost to reach. Best of all, our platform can show you the size of each audience based on YOUR filters (such as country, age, gender…). This way you never end up with an interest that is too small for your audience.

Using our approach you can find interests that have low competition and low bid costs which can result in a much lower cost to reach and better ROI for your campaign. Giving you bigger bang for your buck.

Check Out How We Solved Other Critical Issues

Issue 1

Ads are temporary and lose social proof when duplicated

Every time you create an ad right now, it creates it as a one-time ad that you can’t use anywhere else. This becomes wasteful when you have a successful ad with social engagement that you want to utilize with another audience.

See How We Solved This Using Reusable Ads
Issue 2

Split testing audiences causes overlap - raising your costs and tainting your data

When you split test multiple audiences you are likely to get overlap between them, meaning you would essentially be bidding and outbidding yourself - which results in raised overall costs. In addition, the overlap means that your data is tainted.

See How We Solved This Using Noverlap
Issue 3

Campaign budget structure’s suck when split testing

Let’s say you have three unique ads and five unique audiences you want to split test for your campaign. Other platforms spread your budget too thin and you end up with watered down results.

See How We Solved This Using upRive Campaign’s

upRive Drastically Improves Facebook Ads ROI Using Proven Methods

Test out our one-of-a-kind features and see how your Facebook Ads experience improves.

We guarantee you less wasted time, less stress, and better performance. Creat your first campaign for free and decide whether upRive is the right fit for you!

Create Your First Campaign For Free
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