Want to know how to use attraction marketing to meaningfully connect with your prospective clients? Way too many businesses today struggle with inbound marketing: even the largest companies and marketing experts find driving traffic and warm leads to their websites challenging.
Best practices for attraction marketing change over time. But showing people the value of following your brand helps attract more leads. You can then use marketing techniques, such as Facebook Ads, SEO, and e-mail marketing, to build your audience. If you’re a newbie on Facebook Ads, use upRive to significantly reduce ad costs and shorten the amount of time required to target your ideal clients.
In this article, we are going to cover:
- What is attraction marketing
- B-E-S method
- 7 simple tips for effective attraction marketing
What is Attraction Marketing?
Attraction marketing is exactly what it sounds like: a marketing strategy that involves attracting or drawing people to your brand, service, or product by demonstrating how it can improve their lives.
You can accomplish this by understanding your ideal customers’ problems and providing valuable and free content to help solve them. In a nutshell, you give before you take by providing people with valuable information to attract them.
Ferny Ceballos devised the attraction marketing formula, and it is a mixture of personal branding, content marketing, and lead capture tactics.
The general flow of attraction marketing is represented below.
Attraction marketing can relate to any business type, including professional services, e-commerce, network marketing, and online coaching. The attraction marketing formula helps you save time previously spent on bad leads and refocus marketing efforts toward attracting your ideal clients.
B-E-S: 3 Steps to Attract Customers
If we were to break down the attraction marketing formula into 3 steps, these would be Build-Engage-Sell (B-E-S):
Build your audience. People do business with people they trust. As such, it is crucial to build a human relationship with your audience. Treat your prospects like human beings, follow up, and continue to serve your customers daily.
Engage your audience. Once you create a relationship with the audience, spend some time to uncover their needs and pain points, and offer something of value. The best way to discover individual people’s problems is actually to talk to them. Once you find out the issue, pitch the perfect solution – your service or product.
Sell your audience. Finally, sell the product or service and embrace multiple income streams that serve your audience.
With the attraction marketing formula, you will be able to recognize your tribe more quickly and figure out how to create a pricing structure that fits their purchasing behaviors correctly.
7 Tips For Attraction Marketing Success
Besides actually “attracting” people, the goal of attraction marketing is to show how desirable your product or service is before you even recommend to buy it. Attraction marketing is more than a direct advertisement and can take some time to perfect.
Here are some tips on how to master attraction marketing:
#1. Educate. The essential part of effective attraction marketing is presenting your product or service as something valuable to the customer. Therefore, you should let your customers learn from you by becoming a go-to person whenever they have specific questions.
#2. Find the right target audience. Find out who your ideal customer is and focus on targeting the right audience. A great place to start is to think about these questions:
- Who are YOU?
- What is your vision? What do you plan to accomplish?
- What is your passion? What do you love talking about, and what makes you happy?
- How can you serve people?
- How would you describe the people that you want to serve? What is their age, gender, interest, and so on?
#3. Use Facebook Ads and Boosted Posts to supplement attraction marketing. Facebook Ads are different from ads on other platforms like Google or Bing. When people are using Facebook, they aren’t searching for things to buy, but they are often looking for new information to become educated and entertained.
You can turn your Facebook Ads into engaging posts that feel “native” in the feed and get people to stop their scroll. This will increase the reach of your brand and create an audience out of it. To make your Facebook Ad campaigns more successful and cost-effective, you can use upRive to split-test your ads. At the same time, with upRive, you can also keep your social shares from your winning ad (which might not have been possible without the tool):
As a quick tip, implement the Facebook pixel early on and garner traffic through community-building initiatives. You can use your website’s traffic and your newsletter subscriptions to create Lookalike audiences that will help more quickly identify your ideal clients. Facebook Ads are only intrusive when you’re blasting spammy articles. Create valuable content that helps build your brand.
#4. Earn trust. Customers will only buy from a seller that they can trust. As such, you need to gain the trust and confidence of your audience. You can do so by giving your customers opportunities to meet you via things like DIY workshop videos or weekly online classes.
#5. Create content. No matter what type of content you choose to focus on, quality content is an absolute must for attraction marketing. You can select any of the following things to post on your website or social media:
- Blogs
- Social media posts
- Newsletters
- Forum posts
- Banner images
- Infographics
- Quizzes
- Photos
- Videos
Focus on creating posts that educate customers and provide valuable information. You could choose to tell a story, talk about your product or service, or talk about statistics.
#6. Be authentic. No matter what, you and your brand, as well as your specific products and services, have to be as authentic as possible. When customers view you as genuine, they will be automatically expecting good quality from your products and services. Besides, authenticity will help you with growing your audience organically.
#7. Build emotional connections. Remember that when you are talking to a customer, you are talking to a real human being. Aim to build real emotional relationships with your customers. You can do this by figuring out how your product can fit into your customers’ lives and turning it into your brand’s story.
#8. Create SEO content that converts. Consider organic search, like paid ads, as a way to expand your brand’s influence. With search engine optimization, potential clients can discover you, fall in love with your brand, and turn into loyal clients after discovering you from Google Search.
#9. Build your e-mail list and audience. The endpoint of the attraction marketing formula is to create loyal clients that rave about your brand. To meaningfully engage with them, you already need to have a way to interact with them. Have the goal of turning your prospects into Facebook followers or e-mail subscribers to get their undivided attention.
Use upRive for an All-Round Facebook Ads Approach
There is no doubt that the best sales prospects are the ones who come searching for you. The attraction marketing formula does just that: it makes it easier for customers to understand the value of your products or services through legitimate means.
To be successful with attraction marketing, you need to express genuine interest in your audience and their needs. Be authentic. Tell a story. Express genuine interest in customers and their needs.
And, when you feel like attraction marketing needs an additional boost, don’t be afraid to supplement it with Facebook Ads. Use upRive to increase your Facebook ad conversions and reduce budget spending significantly.
