The No Waste Approach to Facebook Ads

How to Start a Facebook Advertising Agency



In this article, we will tell you how to start a Facebook advertising agency in 9 steps!

So you want to start your own Facebook advertising agency…

You’ve heard the hype, or you’ve seen other people doing it, and now you want in on the action. How, exactly, do you get started and do it the right way?

In this article, we break down precisely how to get your Facebook advertising agency up and running. We tell you the ins-and-outs, the dos-and-don’ts.


Remember, this road isn’t easy, but it’s worth it! Do not be overwhelmed. 

Take it step-by-step. And that’s precisely what we show you here.

Rome wasn’t built in a day, and neither will your Facebook advertising agency. Something with so much potential and financial freedom takes time. You should want to set it up the correct way. If you do not have time to properly perform these steps, perhaps you should reconsider whether this road is for you.

Let’s get started!

Starting Your Own Facebook Advertising Agency

Starting your own business can seem daunting, but a Facebook advertising agency is a business, especially if you want to get paid. Processes for creating your own business can be fuzzy. Where do you begin? Let’s get started on how to start a Facebook advertising agency

1. Name your Business. 

What’s in a name? Everything.

Make sure the name of your Facebook advertising agency accurately reflects what you do. New businesses don’t have the luxury of going by a single-word title. Get creative but be clear!

Or you can always go classic. Choose your last name with the word “Marketing” or “Advertising” behind it, followed by “Agency.”

2. Decide on a Physical Business Address. 

Even if your business is all online, you will need a physical address for your business to be valid. If you’re just starting out, using your own home address is up to you.

In no way do you have to sacrifice your privacy. There are options for online business owners. Companies like UPS offer physical business addresses that you can purchase.

Complete this step before moving on to the next.

3. Create your Business.

Each state will have its own process. Usually, this step can be completed online via your state’s website. It usually takes a few days or more for your business to be approved.

4. Generate a Tax ID. 

Beware of websites charging you hundreds of dollars for a tax ID. Tax IDs are free and can be generated at your bank. See the next step.

Use your own social security number if you are just working for and running your advertising agency. However, if you plan on employing other people, you will need a proper tax ID and Employer Identification Number.

Note on Taxes

Speaking of tax IDs, you need to decide what tax schedule is best for you. Do you want to do taxes quarterly or yearly?

Consult with a credible accountant or tax service. Ensure you have everything done on time and follow the correct procedures.

5. Start a Business Banking Account.

Yes, you will need to go inside the bank. This step takes a little bit of time but is relatively simple. An accounts manager will handle pretty much everything for you.

Apply for your Tax ID while you’re there! It’s free and is guaranteed, unlike with shady websites.

This step is exhilarating! You get to sign up for your business debit card and order checks with the official business name on them. When you get these in the mail, it all sinks in that you now have a legitimate business. Congrats!

6. Pick on an Online Payment Portal. 

Major online payment portals are ones such as PayPal, Stripe, etc. These portals allow you to create virtual products, which are your advertising services.

Choose how much to charge a client monthly, if you have a free trial period, and many other options.

7. Draw up Contracts. 

Usually, you should have a standard credit card authorization form. Credit card authorization forms will help you if ever you run into any banking or accounting troubles.

Forms with clearly written language are ideal. Examples of these forms are everywhere.

Next, you will need a Client Agreement.

Client Agreements aid you and your client in what’s expected from each party. They also provide written consent, a.k.a. backup.

Consider using DocuSign to save paper. DocuSign allows you to upload documents and create signature boxes. Afterward, you can send the documents electronically to your clients.

8. Write out your process

For consistency, you should write out your entire sales pitch to the on-boarding process.

In the next article, we talk about different sales pitches for you to use. Practice them out loud. See which ones work. Having a pitch arsenal is an invaluable tool!

Simplify your On-boarding Process. Write it out and print it. When you have your first clients, this will help you get in the groove of things. It also helps if you develop it as a checklist of steps, so you never miss a beat!

Print the process out for each client. Check off and date each step. This practice will help you ensure consistency and will back you up if you ever need it.

9. Develop a System for Obtaining Clients.

Everyone organizes differently. It is up to you to decide on the right client-capture system for your agency. We have an article on how to get the right clients for your Facebook ad agency, complete with a model system.

Nonetheless, calling and emailing schedules should be created and followed. This will be the most challenging and most rewarding step once implemented. Consistent effort produces consistent results.

Good luck!

Additional Resources

Now you have a clearer understanding of the technical side of how to start a Facebook advertising agency. 

Print this article as a resource or bookmark it on your browser. Be sure to check out our other articles if you need additional help with anything related to Facebook advertising.


New Facebook advertising agency owner! Did you know there is an easier way to create and manage Facebook ads? 

Introducing: upRive

upRive is a Facebook marketing software that uses a unique method to create ads more efficiently, which drastically improves your Facebook marketing results.

Discover how upRive uses a powerful approach to solve these 4 core issues in Facebook ads.

(NOTE: It’s always a good idea to get legal advice and to follow up with your state’s particular processes. We recommend you wait until all legal setup is completed. This is a general overview).

About the author

Samy Zabarah

Samy Zabarah is the creator of upRive. He also founded FUBSZ LLC, a Facebook ad management service based in Florida, USA, where he managed ad accounts for over 350 clients worldwide.

He started using Facebook ads in 2011, and since then, he has been using Facebook ads as his sole source of marketing.

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By Samy Zabarah
The No Waste Approach to Facebook Ads