Scaling your Facebook ads means increasing your ad spend while keeping your returns positive, which can be challenging for most online marketers.  Everything changes rapidly in the Facebook advertising world, and you need to constantly adapt your tactics and strategies to updates in the Instagram algorithm and Facebook’s Ads Manager. Most importantly, you need to be constantly developing new...

When your Facebook ad campaign’s performance is disappointing, your first instinct may be to look at metrics like average Cost per Click (CPC) or Cost per Action (CPA) and blame it on bad creatives or improper targeting. However, there may be a less obvious issue with your advertisement campaign: Facebook ad frequency. To run an effective advertising campaign and achieve your conversion...

Want to learn how to run Facebook Ads for clients? Facebook Ads are one of the most potent ways to reach your ideal clients while they are scrolling through the world’s most popular social media platform. If you are about to run Facebook Ads for clients or manage them with little success, don’t rush to give up the idea. Follow this guide on how to run Facebook Ads for clients and use upRive to...

Effective audience segmentation is the key to effective social media marketing and advertising. When deployed properly, Facebook Ads can be among the most effective targeted marketing campaigns.  However, many marketers and businesses continue to drain their Facebook Ad budgets without satisfactory results despite the endless potential. Why? Because audience segmentation practices...

Have you heard of attraction marketing? Way too many businesses today struggle with inbound marketing: even the largest companies and marketing experts find driving traffic and warm leads to their websites challenging. But did you know that you can effectively use your brand's personality to attract customers online.

Boosted posts vs. ads? In a nutshell, while requiring a steeper learning curve, Facebook ads are much more effective than boosted posts.

The gut-wrenching feeling you get when you realize your Facebook ads account is banned. The disappointing feeling you get when you see a $100+ spend with zero’s across the board. I started using Facebook ads in 2011, and like many people out there, trial and error was my teacher.  I dove headfirst into the world of Facebook ads without any training, youtube videos, or even a PDF. ...

Overview If you have a Facebook advertising agency, you need to know how to pitch Facebook advertising to clients. In this article, we will talk about creating the perfect pitch. Just follow these simple steps, and you’ll see results fast. Let’s dig into what makes the perfect sales pitch! Creating a Sales Pitch that Actually Sells BUILD RAPPORT. Before you go in and essentially ask someone for...

In this article, we give you example pitches for Facebook advertisers. We’ll also touch on the pitching strategy behind each of them. Overview We have all heard that writers get writer’s block, but it is important to note that sometimes salespeople get pitch block! It happens to even the top salesmen out there. When you are pitching Facebook ads several times a day, you are definitely...