The best ad in the world stands no chance against the wrong audience. You have to place the right ad in front of the correct (extremely specific) audience to win at Facebook advertising. Perhaps, in previous ads, you have targeted a very general audience, including selecting both men and women and all ages. Surely, that’s the best way to bring in the most customers. Cast a wide net, right? Wrong...

So, you’re running a Facebook ad or two or three, and you aren’t seeing any results. Maybe you think you’re getting results from the high numbers under people reached or post engagements that Facebook is showing you, but you aren’t getting any leads or sales.  If your Facebook ad gets approved in a peak time, it can inflate these numbers even more. Don’t be duped. We’ll show you what numbers...

Facebook will always attempt to optimize your campaign for you, but the ad content–and how well it does–will ultimately come down to you. A headline that invites the audience to take action, to think about a topic or to engage emotionally are all valid choices, but the headline objective needs to, in essence, match the Facebook ad campaign objective.  Here we’ll GIVE you amazing...

The world of Facebook ads can be a daunting one.  If it’s your first time creating an ad on Facebook, it can appear deceptively simple–that is, until you have spent way over your advertising budget only to have two junk leads or none at all.  Maybe you have your own Facebook ad agency and would like to optimize your clients’ ads even more.   (More on how we can help you here).    Whether...

You’ve refined your Facebook ad copy. You’ve selected the best images and fine-tuned the visual design of your advertisements. But, the leads just aren’t rolling in. Frustrated, you toss your hands into the air and blame Facebook for your, seemingly, wasted advertising dollars. But, wait, before you give up, answer this question: Did you write according to what your audience truly desires, or...

Your Essential Facebook Ad Management Software Guide for 2018 As we bid farewell to the 20th Century and burst into the new millennia, little did we know the world was at the precipice of connectivity unlike we’ve ever experienced. While social media platforms were steadily growing, what began as a way to connect college students marked the beginning of a new era. The year was 2004. At the time...

Finding an efficient way on how to manage Facebook ads is critical to several areas of your business, including organization, testing, and calibration.   Facebook ads are a unique form of advertising because they are one of the few outlets on the internet that allow you to laser target your audience.  This can only be successfully achieved by a clean and succinct management philosophy that will...

Facebook ads manager vs power editor , what is the difference between them and which one should you focus your efforts on to create your next campaign and get that flood of traffic into your site. Facebook Ads Manager vs Power Editor – Pros & Cons Each of these has pros and cons that may be a deal breaker for you, so let’s dig into them: The Facebook ads manager The Facebook ads...

For the past few months we have been working hard on developing some amazing tools that are sure to improve and skyrocket your Facebook campaigns.   One of the most fundamental points in having a successful campaign is understanding how your campaign is actually doing.   With that premise of thought we have been brainstorming on how we can help you analyze your existing campaigns in a...

These days more and more people have started using Facebook as a means of advertising, and there is no doubt that it can be extremely effective. There are certain things about this method of advertising that you probably never knew though, and it’s important that you find out what they are. 1. Facebook Bids are Strongly Affected by Season The algorithm that Facebook uses is based on a bidding...